Perception is everything…
Your brand is the defining element of your business. Branding identifies your company and the services you offer as distinct from those of your competitors.
Brand is about your values, your mission and your authenticity. This is distilled into visible brand elements and extends to customers’ perception of and experience with your business - from your name, logo, colours and fonts, to the tone and images you use in documentation and collateral, your sales process, how you relate to your customers, what your website looks like and people’s experience of it. Your staff and your company culture all form part of your brand.
We work with clients on branding projects from concept to completion, or help refine and enhance their existing branding. Often the goal is to create clarity, greater visibility and alignment with the business’ positioning and goals.
You can expect a well thought-out, well written document that clearly outlines your internal and external image. This document is important for your business to use as a guide, to keep your messaging, positioning and customers’ perception in-line.