A customer-focused approach improves the reach and penetration of your marketing efforts. The internet, mobile phones, social media and video offer us more ways to engage, and personalise the experience, with customers and prospects. With this in mind, customers expect us to earn their trust and behave responsibly.
To ensure our messaging is effective and on-target, and our decisions are not based on vanity metrics, we turn to the many ways of measuring and tracking the success of our efforts and look at the metrics that matter.
So where do you start?
Right here. Talk to us. You’ll find us highly experienced and professional, technically minded, outcome-focused and process orientated.
We can help with:
Running Strategy Sessions
We work with key personnel within your business to distill your desired outcomes into a results-driven plan. This is where we work on your goals, understand your target market, discover buyer personas and create a plan of action. Defining what success looks like for your business is vital part of this process in order to reach your expectations.
Your branding might be outdated and you want help refreshing it, or you just need a little help refining what you have got. This is a detailed process that includes some research, development, as well as understanding your business positioning and messaging.
Your content needs to explain who you are and what you do by providing examples that clients can relate to. Content must be relevant to your clients and be updated regularly. Images, case studies, testimonials and FAQs are just a few of the ways you can showcase your business.
Regular and consistent communication with your clients reminds them why they choose to work with you, introduces them to new products or services, offer helpful information and ensures your business is kept front-of-mind.
Attracting new clients is not always easy, but it is achievable. A well-planned strategy, consistent branding, and relevant and interesting content woven into cleverly targeted marketing campaigns is the proven method of generating good quality leads for you to turn into customers.
SEO & Paid Advertising
SEO is all about making sure potential customers can find your products or services organically when searching on the internet (this relates to how you are ranked on search result pages without paying to display on the results page). Paid advertising is an additional option that gives you a leg up on being found on search result pages.