Parallo is a specialist in IT infrastructure and Cloud transformation, delivering world-class Design, Build and Run services to clients in New Zealand and Australia. They emerged as a separate entity from the IT company ViFX, and needed their own unique brand identity and website. Parallo was planning to attend a Microsoft conference at the time, so we had a tight deadline to get them brand-ready and equiped to promote themselves at the event.
Parallo was looking for a fresh new look and had definite ideas about what they did not want, but they needed some direction and clarity on what their brand should be.
In a Brand Discovery Workshop hosted with the Parallo team, we:
defined the brand values,
defined the company vision,
established the ‘voice’ and key messages,
delved into the key buyer personas and target markets.
Full brand development followed with the logo design, strapline options, colour palettes and typefaces, all applied to stationary and marketing collateral. The final step of the brand development was finalising the Brand Identity Specification and Guidelines document and training on the materials, and an introduction to the CMS functionality proposed for the website.
Following the brand development stage, we were ready for the comprehensive website project. It started with an initial site map, project plan timeline and schedule, and turned into a stylish, mobile-responsive and on-brand website, connected to their social media channels, and optimised for Google and Bing search engines. Hubspot’s Marketing integration and an easy to edit content management system rounded off the site nicely.
“This was an exciting project to run on extremely tight timelines. The Parallo team had a huge amount of industry experience and product knowledge but didn’t know how to translate that into their brand identity. We thoroughly enjoyed helping them through the complexities of brand development and seeing tangible and elegant results. The collaborative work we’ve done will be a solid platform for their brand as it grows and gains momentum.”
- Scott Wilson | Netbyte
